This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the quick fixes of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
Ik heb een vraag over het boek: ‘Brand Management - Heding, Tilde, Knudtzen, Charlotte F., Bjerre, Mogens’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
