This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.
Ik heb een vraag over het boek:
‘Project Marketing - Phadtare, Milind Trivikram (Senior Professor’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
