This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.
Ik heb een vraag over het boek: ‘Essentials of Pricing Analytics - Haugom, Erik (Inland Norway University of Applied Sciences’.
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