Holtzhausen, Derina, Fullerton, Jami, Lewis, Bobbi Kay, Shipka, Danny
Omschrijving
Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.
Ik heb een vraag over het boek: ‘Principles of Strategic Communication - Holtzhausen, Derina, Fullerton, Jami, Lewis, Bobbi Kay, Shipka, Danny’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
