This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.
Ik heb een vraag over het boek: ‘Consumer Behaviour and Social Network Sites - Zaraket, Sarah (Paris 1 Pantheon Sorbonne University’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
