Sport Consumer Behaviour

Marketing Strategies

Omschrijving

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.
€ 65,30
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Jaar
2022
Taal
Engels
Pagina's
338
Gewicht
632 gr
EAN
9780367552435
Afmetingen
173 x 243 x 30 mm
Bindwijze
Paperback / softback

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