Winning with Data in the Business of Sports

CRM and Analytics

Omschrijving

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Green, Fiona
Titel
Winning with Data in the Business of Sports
Uitgever
Taylor & Francis Ltd
Jaar
2021
Taal
Engels
Pagina's
228
Gewicht
610 gr
EAN
9780367610708
Afmetingen
234 x 156 x 18 mm
Bindwijze
Hardback

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