This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.
Ik heb een vraag over het boek: ‘Evaluating Social Media Marketing - Sanak-Kosmowska, Katarzyna (Cracow University of Economics’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
