This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.
Ik heb een vraag over het boek: ‘Absolute Essentials of Marketing Research - Kolb, Bonita M. (Lycoming College’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
