How Networked Markets Are Transforming the Economyand How to Make Them Work for You
Omschrijving
Provides an insider's look at the revolutionary business power of the platform, from the experts who helped to discover how it works Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first owner's manual for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
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