A greedy individual, the cantankerous Once-ler, thoughtlessly pollutes the air, land, and water of the Bar-ba-loots' paradise, Truffula Forest, in order to build his giant industry. Celebrate nature with Dr. Seuss and the Lorax in this classic picture book about protecting the environment! I am the Lorax. I speak for the trees. Dr. Seuss's beloved story teaches kids to speak up and stand up for those who can't. With a recycling-friendly Go Green message, The Lorax allows young readers to experience the beauty of the Truffula Trees and the danger of taking our earth for granted, all in a story that is timely, playful, and hopeful. The book's final pages teach us that just one small seed, or one small child, can make a difference. Printed on recycled paper, this book is the perfect gift for Earth Day and for any child-or child at heart-who is interested in recycling, advocacy, and the environment, or just loves nature and playing outside. Unless someone like you cares a whole awful lot, nothing is going to get better. It's not. Pretty much all the stuff you need to know is in Dr. Seuss. -President Barack Obama