Guerrilla Advertising

Cost-Effective Techniques for Small-Business Success

Omschrijving

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Levinson, Jay Conrad, Rubin, Charles
Titel
Guerrilla Advertising
Uitgever
Houghton Mifflin
Jaar
1994
Taal
Engels
Pagina's
302
Gewicht
454 gr
EAN
9780395687185
Afmetingen
229 x 152 x 19 mm
Bindwijze
Paperback

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