Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.
Ik heb een vraag over het boek: ‘Brand Hollywood - Grainge, Paul (University of Nottingham, UK)’.
Vul het onderstaande formulier in.
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