Exploring studies and cases of organizational identity, this book approaches the issues from different theoretical perspectives with corresponding methods. It contains case studies focused on topics such as: organizational identity, multiple and conflicting identities, the construction of identities, and how organizations project their identities. Exploring empirical studies and cases of organizational identity, this key book gives scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms. List of illustrations vii List of contributors ix Acknowledgements xi Introduction 1(12) Lin Lerpold Davide Ravasi Johan van Rekom Guillaume Soenen PART I IDENTITY, STRATEGY, AND THE ENVIRONMENT 13(66) Lin Lerpold Davide Ravasi Johan van Rekom Guillaume Soenen Scania's bonneted trucks 19(16) Olof Brunninge Why do managers talk about identity? 35(15) Roxana Barbulescu John Weeks Organizational identity and formulating strategy: the breaking and remaking of AT&T 50(13) Yolanda Sarason Johan van Rekom Handelsbanken and internet banking 63(16) Olof Brunninge PART II IDENTITY CONSTRUCTION 79(72) Lin Lerpold Davide Ravasi Johan van Rekom Guillaume Soenen The Swedish Industrial Development Fund: state trust, bank, or venture capitalist? 87(16) Clara Sutton Organizational culture and identity at Bang & Olufsen 103(18) Davide Ravasi Majken Schultz An identity-based internationalization process: the BP and Statoil alliance 121(14) Lin Lerpold Practice and identity: using abrand symbol to construct organizational identity 135(16) Celia Virginia Hat-quail PART III PROJECTING ORGANIZATIONAL IDENTITIES 151(82) Lin Lerpold Davide Ravasi Johan van Rekom Guillaume Soenen Starbucks: constructing a multiplex identity in the specialty coffee industry 157(17) Violina Rindova Projecting organizational identity through organizational dress at Air France, 1933--2005 174(23) Guillaume Soenen Philippe Monin Audrey Rouzies Organizational artefacts and the expression of identity in corporate museums at Alfa-Romeo, Kartell, and Piaggio 197(18) Ileana Stigliani Davide Ravasi Crafting an Inter-National identity: the Nordea case 215(18) Eero Vaara Janne Tienari Olivier Irrmann PART IV CONCLUSION 233(12) Analyzing organizational identities: some guidelines for practice 235(10) Lin Lerpold Davide Ravasi Johan van Rekom Guillaume Soenen Bibliography 245(10) Index 255