Market-Led Strategic Change

Transforming the process of going to market

Omschrijving

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.
€ 218,60
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Schrijver
Piercy, Nigel F.
Titel
Market-Led Strategic Change
Uitgever
Taylor & Francis Ltd
Jaar
2016
Taal
Engels
Pagina's
604
Gewicht
1270 gr
EAN
9780415834261
Afmetingen
248 x 191 x 38 mm
Bindwijze
Hardback

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