Praise for Game-Changing Strategies "This is the most exciting book I have read in years! Clearly written and crammed with interesting ideas that are brought to life with real-company examples, Game-Changing Strategies will change the way managers approach strategy-making in their organizations. Should be required reading for top executives and anyone interested in business-model innovation." -Peter Schou, founder and former CEO, L & Spar Bank A/S, Denmark; administrator and director, L & Spar Fond "Costas Markides really understands what it takes to innovate in a large corporation. This clear-eyed analysis cuts through the complexity that has muddied our understanding of strategic innovation, then does what so few other books on the topic have done: it provides practical guidance on how to implement the change. Academics will admire it for the powerful concepts, but executives will devour it for the practical insights. This is not a book for the corporate library; it belongs on the desk of any serious manager-and within easy reach." -Christopher A. Bartlett, Thomas Casserly Professor of Business Administration, Emeritus, Harvard Business School "Business-model innovations can change the rules of an industry and unlock enormous sources of new value. Yet many companies find changing their business model a hazardous and sometimes fatal journey. Game-Changing Strategies provides a fresh and insightful perspective on how companies can navigate this journey successfully and profit from business-model change. Based on a decade of research and filled with real-world examples, the book shows how managers of both established and entrepreneurial companies can change, and raise, their game." -Eric D. Beinhocker, author, The Origin of Wealth "By emphasizing the organizational challenges of implementing radical new business models, Game-Changing Strategies provides a useful road map to companies that aspire to innovate in their business model. ?I thoroughly recommend this book to those courageous enough to consider breaking the rules in their industries." -Mark Price, managing director, Waitrose, United Kingdom Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. Introduction. 1. The Innovation Is in the Business Model~MS. 2. Discovering New Business Models~MS. 3. Creativity Is Not Enough: From Discovering to Implementing New Business Models~MS. 4. Using Dual Business Models to Compete: Is a Separate Unit Necessary~MS? 5. Separation Is Not Enough: How to Achieve Ambidexterity~MS. 6. Responding to Business-Model Innovation~MS. 7. When Would Established Firms Discover New Business Models~MS? 8. Rethinking Innovation in the Big Firm~MS. Appendix A: Examples of a Few Less Well-Known Business Model Innovators~MS. Appendix B: How to Enhance Corporate Creativity~MS. Appendix C: How to Measure Relatedness Between Two Markets~MS. Notes. References. Acknowledgements. The Author. Index.