Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
Ik heb een vraag over het boek: ‘Brand Relevance - Aaker, David A. (University of California’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
