What Every Business Can Learn from the Most Iconic Band in History
Omschrijving
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
Ik heb een vraag over het boek: ‘Marketing Lessons from the Grateful Dead - Scott, David Meerman, Halligan, Brian’.
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