Key Account Management

The Definitive Guide

Omschrijving

This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
€ 50,50
Paperback / softback
 
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€ 19,95 binnen Nederland
Schrijver
Woodburn, Diana (Cranfield School of Management), McDonald, Malcolm (Cranfield School of Management)
Titel
Key Account Management
Uitgever
John Wiley & Sons Inc
Jaar
2011
Taal
Engels
Pagina's
496
Gewicht
1186 gr
EAN
9780470974155
Afmetingen
244 x 194 x 27 mm
Bindwijze
Paperback / softback

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