Why do once-successful companies fail? The book identifies 3 types of inertia that can be fatal to the most successful company:  strategic/structural/ personal. Senior executives often go to great lengths to resist change. Senior executives often go to great lengths to resist change. When things start to go awry, they try harder and find they are simply getting better at doing the wrong thing. The book identifies three types of inertia that can be fatal to the most successful company: strategic, structural, and personal. PrefaceIntroductionPart One. Smart StrategyChapter 1.1 The Need for Smart StrategyChapter 1.2 Low Strategic IntelligenceChapter 1.3 What is Strategy?Chapter 1.4 Moderate Strategic IntelligenceChapter 1.5 High Strategic IntelligencePart Two. Smart StructureChapter 2.1 The Need for Smart StructureChapter 2.2 Smart Asset ManagementChapter 2.3 Formal Architecture -Navigating the Architecture LabyrinthChapter 2.4 Informal Architecture - Leveraging Social MechanicsChapter 2.5 Towards Smarter StructurePart Three. Smart MindsChapter 3.1 The Need for Smart MindsChapter 3.2 What is a Mind?Chapter 3.3 Hiring Smart MindsChapter 3.3 Addressing Satiable NeedsChapter 3.4 Harnessing Insatiable NeedsAppendix: Your Company's Strategic IntelligenceBibliographyIndex