For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG s most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Foreword. Preface. Acknowledgments. PART ONE: The Nature of Business Strategy. Strategic and Natural Competition, Bruce D. Henderson, 1980. PART TWO: The Development of Business Strategy. Foundations. The Experience Curve Reviewed: History, Bruce D. Henderson, 1973. The Experience Curve Reviewed: Why Does It Work? Bruce D. Henderson, 1974. The Experience Curve Reviewed: Price Stability, Bruce D. Henderson, 1974. The Pricing Paradox, Bruce D. Henderson, 1970. The Market Share Paradox, Bruce D. Henderson, 1970. More Debt or None? Bruce D. Henderson, 1972. The Rule of Three and Four, Bruce D. Henderson, 1976. The Product Portfolio, Bruce D. Henderson, 1970. The Real Objectives, Bruce D. Henderson, 1976. Milestones. Life Cycle of the Industry Leader, Bruce D. Henderson, 1972. The Evils of Average Costing, Richard K. Lochridge, 1975. Specialization or the Full Product Line, Michael C. Goold, 1979. Stalemate: The Problem, John S. Clarkeson, 1984. Business Environments, Richard K. Lochridge, 1981. Revolution on the Factory Floor, Thomas M. Hout and George Stalk Jr., 1982. Time The Next Source of Competitive Advantage, George Stalk Jr., 1988. Competing on Capabilities: The New Rules of Corporate Strategy, George Stalk Jr., Philip B. Evans, and Lawrence E. Shulman, 1992. Strategy and the New Economics of Information, Philip B. Evans and Thomas S. Wurster, 1997. Collaboration Rules, Philip Evans and Bob Wolf, 2005. PART THREE: The Practice of Business Strategy. The Customer: Segmentation and Value Creation. Segmentation and Strategy, Seymour Tilles, 1974. Strategic Sectors, Bruce D. Henderson, 1975. Specialization, Richard K. Lochridge, 1981. Specialization: Cost Reduction or Price Realization, Anthony J. Habgood, 1981. Segment of One® Marketing, Richard Winger and David Edelman, 1989. Discovering Your Customer, Michael J. Silverstein and Philip Siegel, 1991. Total Brand Management, David C. Edelman and Michael J. Silverstein, 1993. Pricing Myopia, Philippe Morel, George Stalk Jr., Peter Stanger, and Peter Wetenhall, 2003. Trading Up, Michael J. Silverstein and Neil Fiske, 2003 and 2005. Trading Down: Living Large on $150 a Day, Lucy Brady and Michael J. Silverstein, 2005. Innovation and Growth. From the Insight Out, Michael J. Silverstein, 1995. Capitalizing on Anomalies, Lawrence E. Shulman, 1997. Breaking Compromises, George Stalk Jr., David K. Pecaut, and Benjamin Burnett, 1997. A New Product Every Week? Lessons from Magazine Publishing, Gary Reiner and Shikhar Ghosh, 1988. Innovating for Cash, James P. Andrew and Harold L. Sirkin, 2003. Acquiring Your Future, Mark Blaxill and Kevin Rivette, 2004. Deconstruction of Value Chains. The New Vertical Integration, John R. Frantz and Thomas M. Hout, 1993. The Deconstruction of Value Chains, Carl W. Stern, 1998. How Deconstruction Drives De Averaging, Philip B. Evans, 1998. Thinking Strategically about E Commerce, Philip B. Evans and Thomas S. Wurster, 1999. From Clicks and Mortar to Clicks and Bricks, Philip B. Evans and Thomas S. Wurster, 2000. Thermidor: The Internet Revolution and After, Philip B. Evans, 2001. The Online Employee, Michael S. Deimler and Morten T. Hansen, 2001. Richer Sourcing, Philip B. Evans and Bob Wolf, 2004. The Real Contest between America and China, Thomas Hout and Jean Lebreton, 2003. Performance Measurement. Profit Center Ethics, Bruce D. Henderson, 1971. The Story of Joe (A Fable), Bruce D. Henderson, 1977. Controlling for Growth in a Multidivision Business, Patrick Conley, 1968. Making Performance Measurements Perform, Robert Malchione, 1991. Economic Value Added, Eric E. Olsen, 1996. New Directions in Value Management, Eric E. Olsen, 2002. Workonomics, Felix Barber, Jeff Kotzen, Eric Olsen, and Rainer Strack, 2002. Resource Allocation. Cash Traps, Bruce D. Henderson, 1972. The Star of the Portfolio, Bruce D. Henderson, 1976. Anatomy of the Cash Cow, Bruce D. Henderson, 1976. The Corporate Portfolio, Bruce D. Henderson, 1977. Renaissance of the Portfolio, Anthony W. Miles, 1986. Premium Conglomerates, Dieter Heuskel, 1996. The End of the Public Company As We Know It, Larry Shulman, 2000. Advantage, Returns, and Growth In That Order, Gerry Hansell, 2005. Organizational Design. Profit Centers and Decentralized Management, Bruce D. Henderson, 1968. Unleash Intuition, Richard K. Lochridge, 1984. Network Organizations, Todd L. Hixon, 1989. The Myth of the Horizontal Organization, Philippe J. Amouyal and Jill E. Black, 1994. The Activist Center, Dennis N. Rheault and Simon P. Trussler, 1995. Shaping Up: The Delayered Look, Ron Nicol, 2004. A Survivor s Guide to Organization Redesign, Felix Barber, D. Grant Freeland, and David Brownell, 2002. Leadership and Change. Why Change Is So Difficult, Bruce D. Henderson, 1967. Leadership, Bruce D. Henderson, 1966. How to Recognize the Need for Change, Carl W. Stern, 1983. Sustained Success, Alan J. Zakon and Richard K. Lochridge, 1984. Strategy and Learning, Seymour Tilles, 1985. Let Middle Managers Manage, Jeanie Daniel Duck, 1991. Jazz versus Symphony, John S. Clarkeson, 1990. The Change Curve, Jeanie Daniel Duck, 2001. Leadership in a Time of Uncertainty, Bolko von Oetinger, 2002. Leading in Emotional Times, Jeanie Daniel Duck, 2002. The Forgotten Half of Change, Luc de Brabandere, 2005. PART FOUR: Business Thinking. Business Thinking, Bruce D. Henderson, 1977. Brinkmanship in Business, Bruce D. Henderson, 1967. Business Chess, Rudyard L. Istvan, 1984. Probing, Jonathan L. Isaacs, 1985. Creative Analysis, Anthony W. Miles, 1987. Make Decisions Like a Fighter Pilot, Mark F. Blaxill and Thomas M. Hout, 1987. The Seduction of Reductionist Thinking, Jeanie Daniel Duck, 1992. Choices, Again, Barry Jones and Larry Shulman, 2003. The Hardball Manifesto, George Stalk Jr. and Rob Lachenauer, 2004. PART FIVE: Social Commentary. Failure to Compete, Bruce D. Henderson, 1973. Inf lation and Investment Return, Bruce D. Henderson, 1974. Conflicting Tax Objectives, Bruce D. Henderson, 1975. Dumping, Bruce D. Henderson, 1978. Adversaries or Partners? Bruce D. Henderson, 1983. The Promise of Disease Management, Joshua Gray and Peter Lawyer, 1995. Making Sure Independent Doesn t Mean Ignorant, Colin Carter and Jay W. Lorsch, 2002. Index.