An updated and expanded edition of the guide to P. T. Barnum's secrets of success shares the ten key business practices that the infamous showman developed during his career and outlines how today's business people can adapt them to the modern, fast-paced business world. Praise for THERE'S A CUSTOMER BORN EVERY MINUTE Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery. Endorsements. Barnum Quote Handwritten note by Barnum Introduction by Jeffrey Gitomer. Author’s Preface: How P.T. Barnum Almost Killed Me Twice. Acknowledgements Dedication. Chapter 1: Presenting...The Greatest Marketeer of All Time—P.T. Barnum! Chapter 2: P.T. Barnum’s Amazing 10 Rings of Power for Creating an Empire. Chapter 3: BONUS: Barnum’s Rules for Success in Business by P.T. Barnum. Chapter 4: There’s a Customer Born Every Minute! Chapter 5: ATTENTION! What Barnum Learned When He Was Almost Hanged. Chapter 6: Barnum Knew People Will Spend Their Last Nickel On This One Thing. Chapter 7: Barnum’s Secret for Making Unknowns Famous---and Himself Rich. Chapter 8: The “Shakespeare of Advertising’s” Rules for Jumbo Success. Chapter 9: How an Unknown P.T. Barnum Met Queen Victoria—and Got Rich. Chapter 10: How Barnum Purchased the Business of His Dreams—with No Money. Chapter 11: P.T. Barnum’s Secret for Surviving Disasters and Tragedies. Chapter 12: How P.T. Barnum Wrote His Own Ticket to Success. Chapter 13: NEW: My Exclusive Interview with P.T. Barnum. Chapter 14: How P.T. Barnum Got Rich Right After Going Broke. Chapter 15: BONUS: The Art of Money Getting by P.T. Barnum. Chapter 16: How to “Barnumize” Your Business. Epilogue: Farewell by P.T. Barnum. Bibliography, Notes, and Resources. About the Author. Index . Special Barnum Bonus Offer.