Boekstra.nl - Lager, Fred - Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

The Inside Scoop : How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor

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The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

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Schrijver: Lager, Fred
Titel: Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
Uitgever: Crown Currency

Jaar: 1995
Taal: Engels
Pagina's: 272
Gewicht: 318 gr

EAN: 9780517883709
Afmetingen: 210 x 140 x 25 mm
Bindwijze: Paperback

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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

The Inside Scoop : How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor

Omschrijving

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