Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
Ik heb een vraag over het boek: ‘Service-Dominant Logic - Lusch, Robert F. (University of Arizona), Vargo, Stephen L. (University of Hawaii’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
