30,000 copies sold in hardback. A hugely readable group-portrait of the Lunar Society of Birmingham - who were instrumental in catalysing the Industrial Revolution. To be promoted with a broadsheet press ad campaign. A key title for Christmas trade promotions. The best book I've read this year - full of unexpected information, amazing characters and the real sense that scientific curiosity is as exciting as any 'artistic pursuit'. A S Byat Led by Erasmus Darwin, the Lunar Society of Birmingham was formed from a group of amateur experimenters, tradesmen and artisans who met and made friends in the Midlands in the 1760s.
