Paperback release of this intimate look at how the legendary British designer made Apple iconic. The trade paperback edition garnered media coverage in the }Sunday Times{, }Evening Standard{, }The Observer{ and }FT{ With the death of Steve Jobs in 2011, Jony Ive has become the most important person at Apple. Some would argue he always was. Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes.
