Comeback: the Rise and Fall of the American Automobile Industry
The Fall & Rise of the American Automobile Industry
Omschrijving
In a compelling, fast-paced narrative, the authors chart the remarkable reconstruction of America's dying auto industry, revealing the inside stories of Chrysler's startling recovery, the boardroom coup that revolutionized General Motors, and the reinvention of Ford by a group of devoted middle managers.
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‘Comeback: the Rise and Fall of the American Automobile Industry - Ingrassia, Paul, White, Joseph’.
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