The Brains Behind Great Ad Campaigns

Creative Collaboration Between Copywriters and Art Directors

Omschrijving

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
€ 35,75
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Berman, Margo, Blakeman, Robyn
Titel
The Brains Behind Great Ad Campaigns
Uitgever
Rowman & Littlefield
Jaar
2009
Taal
Engels
Pagina's
224
Gewicht
408 gr
EAN
9780742555518
Afmetingen
222 x 152 x 18 mm
Bindwijze
Paperback / softback

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