Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. This book tackles topics that include: the role and nature of visitor attractions; the development of visitor attraction provision; and, the management of visitor attractions. List of Figures vii List of Tables viii Editors and Contributors x Foreword xiv Preface xvi Part One Introduction: The Role and Nature of Visitor Attractions 1(36) The nature and role of visitor attractions 3(13) Anna Leask Interpreting the development of the visitor attraction product 16(21) Stephen Wanhill Part Two Developing Visitor Attraction Provision 37(90) Attraction failure and success 39(20) Steven Richards Keith Wilkes Economic aspects of developing theme parks 59(21) Stephen Wanhill The role of visitor attractions in peripheral areas 80(15) Bruce Prideaux Visitor attraction development in East Asia 95(13) Joan Henderson Transport to visitor attractions 108(19) Derek Robbins Janet Dickinson Part Three The Management of Visitor Attractions 127(154) Authenticating ethnic tourism attractions 132(16) Philip Feifan Xie Geoffrey Wall Rediscovering the imagination: meeting the needs of the `new' visitor 148(17) Richard Voase Managing visitor impacts 165(16) Brian Garrod School excursion tourism and attraction management 181(16) Brent W. Ritchie Neil Carr Chris Cooper Managing temporal variation in visitor attractions 197(20) Philip Goulding Managing gardens 217(20) Dorothy Fox Jonathan Edwards Interpretation and attractions 237(16) Gianna Moscardo Roy Ballantyne Management challenges for religion-based attractions 253(11) Myra Shackley Managing human resources in visitor attractions 264(17) Sandra Watson Martin McCracken Part Four Marketing Visitor Attractions 281(66) Marketing challenges and opportunities for heritage tourism 283(12) Stephen W. Boyd Marketing and managing an attraction over time: the case of Hagley Park, Christchurch 295(18) C. Michael Hall Theme park pricing in a new century: the Central Florida market revisited 313(18) Bradley M. Braun Mark D. Soskin Marketing visitor attractions: a collaborative approach 331(16) Alan Fyall Conclusion 347(7) Alan Fyall Brian Garrod Anna Leask Stephen Wanhill Endnote 354(3) Terry Stevens Index 357