Uncover the Hidden Power of Television Programming
... and Get the Most from Your Advertising Budget
Omschrijving
Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.
Ik heb een vraag over het boek: ‘Uncover the Hidden Power of Television Programming - Clancy, Kevin J., Lloyd, David’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
