Digital Marketing Analytics

Making Sense of Consumer Data in a Digital World

Omschrijving

Distill Maximum Value from Your Digital Data! Do It Now!Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
€ 36,00
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Hemann, Chuck, Burbary, Ken
Titel
Digital Marketing Analytics
Uitgever
Pearson Education (US)
Jaar
2018
Taal
Engels
Pagina's
272
Gewicht
454 gr
EAN
9780789759603
Afmetingen
222 x 146 x 19 mm
Bindwijze
Paperback / softback

U ontvangt bij ons altijd de laatste druk!


Rubrieken

Boekstra