Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.
Ik heb een vraag over het boek: ‘Marketing Decisions Under Uncertainty - Dung Nguyen’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
