What if those around you are more open to Christianity than you think?The majority of non-Christians are not hostile to the faith or looking for a fight. In fact, most are open and even curious about spiritual matters. Yet evangelism training and apologetic resources are often geared toward knowing what to say to hard-core atheists and evolutionists, who make up less than 10 percent of the unchurched population.If you're ready to have respectful and fruitful spiritual conversations with your spiritually curious friends, neighbors, and family members, Mark Matlock shows you how to- create a church culture that is open to spiritual exploration and discovery- help foster meaningful connections to Jesus and his church- start spiritual conversations and break through common communication barriers- bridge the gap between traditional Christianity and the modern spiritual climate"Grounded in both research and decades of ministry experiences, this book offers a much-needed guide to understand this spiritually curious generation. Weaving together data, stories, and practical application, Mark identifies the key shifts required to better engage this generation and to have fruitful spiritual conversations."--Tom Lin, president and CEO, InterVarsity Christian Fellowship"We must tell both the coming generations and the unchurched generations among us the good news of Jesus. In this book, you will discover not only information about where we are and the challenges we face but also hopeful and helpful ideas on what to do about them. Every one of us has a part in passing on our faith. Mark helps us do just that."--Ed Stetzer, PhD, dean, Talbot School of Theology, Biola University