Covers the breadth of sports and media scholarship, one of the topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this book is for scholars, researchers, and students in the areas of media entertainment, popular culture, and more. Dedication ix Preface xi I. THE DEVELOPMENT OF SPORTS MEDIA Sports and Media in the Ancient Mediterranean 3(18) Thomas F. Scanlon A Historical Overview of Sports and Media in the United States 21(24) Jennings Bryant Andrea M. Holt Sports and Media Through the Super Glass Mirror: Placing Blame, Breast-Beating, and a Gaze to the Future 45(18) Lawrence A. Wenner II. THE COVERAGE AND BUSINESS OF SPORTS MEDIA Sports Media: A Modern Institution 63(14) Robert V. Bellamy, Jr. Sports Content on U.S. Television 77(28) Dan Brown Jennings Bryant The Coverage of Sports in Print Media 105(12) Wayne Wanta The Coverage of Sports on Radio 117(14) John W. Owens Broadcast Television and the Game of Packaging Sports 131(16) David B. Sullivan The Coverage of Sports on Cable TV 147(24) Chris Wood Vince Benigni Sports Online: The Newest Player in Mediasport 171(14) Michael Real Sports Fiction: Critical and Empirical Perspectives 185(20) R. Glenn Cummins Alternative Media Versus the Olympic Industry 205(12) Helen Jefferson Lenskyj World Cup Worlds: Media Coverage of the Soccer World Cup 1974 to 2002 217(14) Andrew Tudor Gender Warriors in Sport: Women and the Media 231(22) Margaret Carlisle Duncan Utilizing Televised Sport to Benefit Prime-Time Lineups: Examining the Effectiveness of Sports Promotion 253(12) Andrew C. Billings 60 Seconds to Air: Television Sports Production Basics and Research Review 265(12) Marc A. Krein Sheree Martin Sports Economics and the Media 277(18) Michael Mondello Sports Sponsorship 295(18) Lance Kinney III. SPORTS MEDIA AUDIENCES Why We Watch and Enjoy Mediated Sports 313(18) Arthur A. Raney The Causes and Consequences of Sport Team Identification 331(22) Daniel L. Wann Sport, Violence, and the Media 353(12) Barrie Gunter Televised NFL Games, the Family, and Domestic Violence 365(18) Walter Gantz Samuel D. Bradley Zheng Wang Fantasy Sports: History, Game Types, and Research 383(10) Richard G. Lomax An Untapped Field: Exploring the World of Virtual Sports Gaming 393(16) David Leonard The New Online Arena: Sport, Marketing, and Media Converge in Cyberspace 409(26) Joseph E. Mahan, III Stephen R. McDaniel IV. CRITICAL PERSPECTIVES ON SPORTS MEDIA: CASES AND ISSUES Sport and Globalization: Key Issues, Phases, and Trends 435(12) Joseph Maguire Sport, the Media, and the Construction of Race 447(22) Andrew Grainger Joshua I. Newman David L. Andrews Crouching Tiger, Hidden Blackness: Tiger Woods and the Disappearance of Race 469(16) Davis W. Houck Women, Team Sports, and the WNBA: Playing Like a Girl 485(16) Daniela Baroffio-Bota Sarah Banet-Weiser Thinking Through Power in Sport and Sport Media Scholarship 501(22) Mary G. McDonald A World of Criminals or a Media Construction? Race, Gender, Celebrity, and the Athlete/Criminal Discourse 523(20) David Leonard Sporting Bodies 543(16) Davis W. Houck Sports Mascots and the Media 559(18) C. Richard King Laurel Davis-Delano Ellen Staurowsky Lawrence Baca Disability and Sport: (Non)Coverage of an Athletic Paradox 577(10) Marie Hardin Author Index 587(16) Subject Index 603