Kidworld contributes to an emerging field of childhood studies that challenges disciplinary boundaries, in such fields as early childhood education and developmental psychology, which are limited in their beliefs and relationships with younger human beings. One role of childhood studies is to recognize the historical-, political-, and even power-oriented contexts that construct childhood, giving voice to issues that have been previously ignored and disqualified. The authors of Kidworld employ their own diverse, global perspectives to reveal the existence of and problems with globalization and marketing of the universal, modernist child. Such questions as the following are addressed: How are market-driven motives influencing the lives of (poor) children? How does the political climate of a nation affect children's cultural, linguistic, and educational rights? Can more just representation for children be accomplished? Kidworld contributes to an emerging field of childhood studies that challenges disciplinary boundaries, in such fields as early childhood education and developmental psychology, which are limited in their beliefs and relationships with younger human beings. One role of childhood studies is to recognize the historical-, political-, and even power-oriented contexts that construct childhood, giving voice to issues that have been previously ignored and disqualified. The authors of Kidworld employ their own diverse, global perspectives to reveal the existence of and problems with globalization and marketing of the universal, modernist child. Such questions as the following are addressed: How are market-driven motives influencing the lives of (poor) children? How does the political climate of a nation affect children¿s cultural, linguistic, and educational rights? Can more just representation for children be accomplished? Introduction Global Perspectives, Cultural Studies, and the Construction of a Postmodern Childhood Studies 3(18) Gaile S. Cannella PART I: CHILDHOOD STUDIES AND THE VALUES OF CORPORATE CULTURE Making Poverty Pay: Children and the 1996 Welfare Law 21(18) Sue Books Constructing Childhood in a Corporate World: Cultural Studies, Childhood, and Disney 39(20) Sumana Kasturi What Are Beanie Babies Teaching Our Children? 59(16) Dominic Scott The Complex Politics of McDonald's and the New Childhood: Colonizing Kidworld 75(48) Joe L. Kincheloe A Toy Story: The Object(s) of American Childhood 123(14) Janice A. Jipson Nicholas Paley PART II: CHILDHOOD STUDIES AND DIVERSE POST MODERNISMS Korean Early Childhood Education: Colonization and Resistance 137(14) Mee-Ryoung Shon Postcolonial Ethnography: An Indian Perspective on Voice and Young Children 151(10) Radhika Viruru A National System of Childcare Accreditation: Quality Assurance or a Technique of Normalization? 161(20) Susan Griesbaber Children's Linguistic/Cultural Human Rights 181(16) Lourdes Diaz Soto Rene Quesada Inces (Euro-American Constructions of) Education of Children (and Adults) Around the World: A Postcolonial Critique 197(18) Gaile S. Cannella Radhika Viruru Editors and Contributors 215(4) Index 219