Popular culture provides a daily catalog of cultural attitudes, values, and practices. From television sitcoms to the daily news, from the theater to the sports stadium, we observe embodiments and enactments of character, virtue, honesty, and integrity (or lack thereof) in situations we find understandable, if not familiar. The essays in this volume address popular mediated constructions of ethical and unethical communication in news, sports, advertising, film, television, and the internet. Emphasis is on the consumption of popular culture messages, as well as how auditors make moral sense out of what they read, hear, and observe. Chapter One: Communication Ethics, Media, and Popular Culture: An Introduction 1(12) Phyllis M. Japp, Mark Meister, and Debra K. Japp Chapter Two: The Construction of Ethical Codes in the Discourse and Criticism of Popular Culture 13(28) Jeffery L. Bineham Chapter Three: Representation as Ethical Discourse: Communicating with and about Mediated Popular Culture 41(24) Phyllis M. Japp Chapter Four: Leopold's Land Ethic: Environmental Ethics and Sustainable Advertising 65(20) Mark Meister Chapter Five: Tragedy and Comedy as Ethical Responses to John Rocker 85(30) Jeffery L. Bineham Chapter Six: Is There More to Ethics than the Prime Directive? Personal Integrity in Star Trek: The Next Generation and Star Trek: Voyager 115(22) Paula S. Tompkins Chapter Seven: Public and Relational Communication Ethics in Political Communication: Integrity, Secrecy, and Dialogue in The Contender 137(24) Jon A. Hess and Joy Piazza Chapter Eight: "In the End, It's All Made Up": The Ethics of Fanfiction and Real Person Fiction 161(20) Jennifer McGee Chapter Nine: Eminem and the Rhetoric of "Real": The Implications of "Keeping It Real" on Ethics and Credibility 181(18) Dan T. Molden Chapter Ten: (Re)Constructing the Vietnam Veterans Memorial Wall: Ethical Choicemaking and the Construction of Self in Online Popular Culture 199(26) Scott Titsworth and Jeffery St. John Chapter Eleven: When You Lie with Friends 225(24) Diana L. Rehling Chapter Twelve: You Are Forgiven: Interpersonal and Familial Ethics in the Films of Wes Anderson 249(28) Greg Carlson Chapter Thirteen: Judge Judy and Dr. Phil: Advice with an Attitude 277(26) Debra K. Japp List of Contributors 303(4) Index 307