Marketing Communications Management: Analysis, Planning, Implementation

Analysis, Planning, Implementation

Omschrijving

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Copley, Paul
Titel
Marketing Communications Management: Analysis, Planning, Implementation
Uitgever
SAGE Publications Ltd
Jaar
2022
Taal
Engels
Pagina's
480
Gewicht
1066 gr
EAN
9780857027863
Afmetingen
267 x 197 x 32 mm
Bindwijze
Hardback

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