Focuses on the major challenges of running marketing and R&D functions in an international business. Insights, into how businesses manage organisation structure and architecture; sourcing and the supply chain; information systems and emerging technologies; and human resources, in different parts of the world-globally, regionally and domestically.
Ik heb een vraag over het boek: ‘Global Business: Management - Willcocks, Leslie’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
