Navigating Nationalism in Global Enterprise

A Century of Indo-German Business Relations

Omschrijving

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.
€ 42,70
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Lubinski, Christina (Copenhagen Business School)
Titel
Navigating Nationalism in Global Enterprise
Uitgever
Cambridge University Press
Jaar
2025
Taal
Engels
Pagina's
298
Gewicht
432 gr
EAN
9781009054003
Afmetingen
152 x 229 x 19 mm
Bindwijze
Paperback / softback

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