An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.
Ik heb een vraag over het boek: ‘Navigating Nationalism in Global Enterprise - Lubinski, Christina (Copenhagen Business School)’.
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