A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in the relationship between brands and consumers, and how brands shape and are shaped by the cultural landscapes that consumers navigate daily.
Ik heb een vraag over het boek: ‘The Power of Brand Ownership - Johnson, Miriam J. (Oxford Brookes University)’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
