A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.
Ik heb een vraag over het boek:
‘Marketing Channel Management - Frazier, Gary L. (University of Southern California)’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
