After Hype

The Business of Taming the Digital Economy

Omschrijving

The first book to take hype seriously, showing how technological promises drive innovation and shape markets. Accessible and engaging, this is essential reading for students and scholars across management, innovation, entrepreneurship, and science and technology studies. This title is also available as Open Access on Cambridge Core.
€ 42,00
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Pollock, Neil (University of Edinburgh), Williams, Robin (University of Edinburgh)
Titel
After Hype
Uitgever
Cambridge University Press
Jaar
2026
Taal
Engels
Pagina's
344
EAN
9781009644044
Bindwijze
Paperback / softback

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