Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.
Ik heb een vraag over het boek: ‘Storytelling and Market Research - John, C. Frederic’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
