Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.
Ik heb een vraag over het boek: ‘Digital Marketing Fundamentals - Visser, Marjolein, Sikkenga, Berend, Berry, Mike’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
