This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
Ik heb een vraag over het boek: ‘Consumer Behaviour and Digital Transformation - Gbadamosi, Ayantunji (University of East London’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
