Luxury Fashion Marketing and Branding

A Strategic Approach

Omschrijving

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
€ 49,95
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Dallabona, Alice (Leeds University
Titel
Luxury Fashion Marketing and Branding
Uitgever
Taylor & Francis Ltd
Jaar
2024
Taal
Engels
Pagina's
186
Gewicht
362 gr
EAN
9781032206882
Afmetingen
244 x 174 x 14 mm
Bindwijze
Paperback / softback

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