Customer Relationship Management

Concepts, Applications and Technologies

Omschrijving

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
€ 85,80
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Prior, Daniel D., Buttle, Francis (Francis Buttle Associates, Maklan, Stan (Cranfield University
Titel
Customer Relationship Management
Uitgever
Taylor & Francis Ltd
Jaar
2024
Taal
Engels
Pagina's
346
Gewicht
718 gr
EAN
9781032247441
Afmetingen
246 x 189 x 21 mm
Bindwijze
Paperback / softback

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