Creative Advertising Concept and Copy

A Practical, Multidisciplinary Approach

Omschrijving

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
€ 48,65
Paperback / softback
 
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€ 19,95 binnen Nederland
Schrijver
Miliopoulou, Georgia-Zozeta (The American College of Greece
Titel
Creative Advertising Concept and Copy
Uitgever
Taylor & Francis Ltd
Jaar
2024
Taal
Engels
Pagina's
198
Gewicht
348 gr
EAN
9781032362045
Afmetingen
155 x 234 x 15 mm
Bindwijze
Paperback / softback

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