Marketing and Managing Tourism Destinations

Morrison, Alastair M. (Purdue University

Omschrijving

This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs).
€ 74,30
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Morrison, Alastair M. (Purdue University
Titel
Marketing and Managing Tourism Destinations
Uitgever
Taylor & Francis Ltd
Jaar
2023
Taal
Engels
Pagina's
1022
Gewicht
2220 gr
EAN
9781032380698
Afmetingen
176 x 246 x 62 mm
Bindwijze
Paperback / softback

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