Financial Services Marketing

A Guide to Principles and Practice

Omschrijving

This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
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€ 19,95 binnen Nederland
Schrijver
Ennew, Christine (Nottingham Business School, Waite, Nigel, Waite, Roisin (Barclays Group
Titel
Financial Services Marketing
Uitgever
Taylor & Francis Ltd
Jaar
2024
Taal
Engels
Pagina's
662
EAN
9781032504636
Bindwijze
Hardback

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